Hi there! How is it going?
Today we have a very interesting post for you! Let's learn a little bit more about the distribution and intermediation in the Tourism field.
First of all, you should know that a touristic product is basically the result of the cultural and natural resources offered in a destination and the services and infrastructures developed around.
The aim of the distribution inside the tourism companies is to increase the customer's accesibility to their services informations besides make it easy to realize the bookings and purchasements online.
The distribution channels can be direct or indirect. In the first one, the agent who has created the touristic service negotiates directly with the customers. On the other hand, in the second one the intermediaries (touroperators or external agents) intervent between the initial travel agency and the customers.
Also, there are electronical intermediaries such as:
-CRS: It was first created and used by airlines, but nowadays is also applied in tourism intermediaries. It consist basically in a computerized system that saves and retrieves information mostly related to air travel.
-GDS: Operated network that makes possible the transactions between travel agencies and travel service providers.
The election of the most convenient distribution channel can involve several long-term commitments with other companies and is one of the most important decisions within the marketing mix strategy.
As a general rule, the companies choose the distribution channel that has the lowest costs and is at the same time consistent with the previous definitions of the product and its market targets.
-Direct or indirect channel: Decisions are based on aspects such asthe characteristics of the target market and the product, the objectives of the commercial strategy, etc...
-Distribution alternatives: Decisions are taken depending on factors such as: Channel flexibility, coverage degree, intermediation costs, compatibility with distribution channels, etc...
As you can see it's not easy to choose a channel while developing a Tourism business, but anyway... What do you think about it? Please do not hesitate to share your point of view with us :)
Hei Hei!
No comments:
Post a Comment