Service-dominant logic: Consumer trends and their behavior.

Hei! Is it time to read some interesting things? I think so;)

Today we are going to go deeper in the wizarding world of marketing by talking a little bit about different concept such as the service-dominant logic marketing approach or the consumer trends and their behavior.

First of all, what is this thing called service-dominant logic marketing approach? What it says to us is a new perspective on how to see the service selling against the way we used to see it as a good. It shows us that a service must be most of all co-created, relational and has to have a financial feedback. In other words, we have to create our service with the consumer and generate value to people.

According to this, is important to be aware of what's happening in the world, which are people's new needs and always pay attention to the new trends in order to find new consumer segments and targets. Today this task is much easier due to the social media and internet itself (there are some really useful websites such as Trend Hunter). There's plenty of ways to see which ways people is moving in and on what they seem interested.

Social media as a way to know our costumers (pixabay: businessjack)

We have to be able to recognize different kinds of signals to decide where to focus our marketing efforts depending on consumer's behavior. It is necessary to find a target, and it can be based on very different aspects such as demographical, behavioral, geographical, sociographical or psychographical.

Without knowing it, we all produce trends with our actions (pixabay: businessjack)

This is a short journey to the marketing's surface, but you should go deeper into it because there are lots of more interesting things about it......

Kiitos! See you soon!