The importance of the CRM

Hyvää huomenta!

How are you doing? Today we are going to talk about the Customer Relationship Management, known also as CRM.

Initially started as a tool to manage the database, but nowadays small businesses serve the CRM as an important tool to deal with operational challenges such as a decline in sales, customer attrition or alignment between the company's sales targets and sales commissions.

Why my company needs to use the CRM?

-To organise your business tasks.
CRM includes emails, tasks, calendars and  everything you need to synchronize in a simple and clear tool. That's why by applying business intelligence to your company you can have access to all the relevant informations about your company from any device, in any moment, anywhere in the world.

Nowadays in any moment, from anywhere you
can access to manage your business.
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-To avoid losing your business data.
The era of post-its and paper annotations is already over, they have deomstrated their inefficiency in front of the current available storage systems. Saving all the information in computers or external devices is very risky, it can break, or someone can steal it, losing all the informations you have.
Using external servers or saving the content in the cloud helps to centralize and prevent important and serious losses of companie's informations.

-Competitors information’s can help to develop your company.

Use competitors information’s can help you in order to know your business position in the market 

and to surpass them if you have the relevant information about their strategies. Also, while sharing 

information with the rest of your own employees can help to improve their knowledge and put it at 

the service of the companie's interests. 

-Improve your social relations with customers and your business weaknesses.

Social CRM was born from the need to recover business links with customers, especially in the

era of social media where each opinion can be multiplied or affect the image of the business brand,

given that customers have the possibility to share their own opinions. This also helps companies to

identify and know the users preferences concerning a product or a service.

Users opinions in social media can affect the image of the business brand.
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Terveisin!